When it comes to creating knowledge and expertise products online, many of us starting out in this space get a sense of uneasiness and question what makes us qualified in the first place to teach and train others in a particular area of expertise.
This is something that I struggled with for some time as I have a segment of people who I want to serve, but I’ve always got stuck with that dreaded yet familiar thought “how do I help them, when I don’t have things figured out myself?” Not to mention that I never even dared to pretend to be an authority on any subject.
However, this all changed overnight when I adopted a different mindset which I learned from my mentor.
To get over that hurdle and get past it as quickly as possible, my mentor told me, it’s important to adopt the following mindset:
This changes everything. Because now you don’t have to figure out how to position yourself as an authority on the topic anymore and you’re not comparing myself to others either.
You’re simply someone who loves a certain subject enough to want to share everything you discover about it with the world. And that makes things seem much lighter. Authenticity is very important and it’s at the center of our uniqueness.
There’s a next level to this. Let me explain.
Whether you’re a business coach, a motivational speaker or an artist, you need to shift focus to your process:
You’re only highlighting your experience, and bringing forth how you do things into the spotlight which is ultimately what differentiates you from everyone else.
For example, if you were a fiction writer, you might post on how you would lay out your ideas and structure your acts. You can share the routine you use to get your creativity juices flowing and avoid writer’s block. And this routine may be different from any other writer.
This makes it easier to post content consistently because you are just documenting what you are doing. You’re not trying to be a guru or pretend to know more than you actually do or more than anyone else in fact.
We don’t stop here. The final piece is to bring to our unique experience to the mix.
Your joy and enthusiasm, when sharing, comes from the trial and error. From the discovery process.
Ultimately this approach will resonate with others who would eventually start to follow how you do things and be interested in what you are doing.
Combining the passion and authenticity that you have for a certain subject with your unique processes, and the unique experience that you accumulated from continuous trial and error as you were figuring things out will highlight to your community in real-time your path to mastery, which is exactly what your audience needs from you and what will turn them into true fans.