Email Marketing Tools Guide – 2024 Edition

Table of contents

1. Email marketing auroresponders

Acumbamail
Acumbamail is a marketing platform that helps you grow your business with email campaigns that drive traffic to customized, responsive landing pages. It also has a form builder for designing opt-in forms that trigger autoresponder sequences.
Zagomail
All-in-one email service provider that includes everything you need to create, automate, send, track and profit from email marketing.
ConvertKit
Forms, Landing Pages, List Management, Tags, Automations with triggers based on tags. ConvertKit doesn’t incorporate multiple lists as MailChimp does. Instead, with ConvetKit all your subscribers are in one list, you can create contacts, tag them, and use the tags to segment and manage your contacts. For example, you can tag subscribers when they buy from you. Then send emails with offers only to those who bought from you in the past.
Sendfox
Sendfox is an email marketing tool designed specifically for content creators that lets you compose and send unlimited customized emails. It comes with fantastic automation tools, forms and landing page editors. It also has a visual HTML email editor for newsletters. Sendfox is catching up very fast with ConvertKit and is much cheaper.
Inbox
Send & Analyze email marketing campaigns. Inbox is a versatile autoresponder with automation capabilities and integrations with form builders, URL shorteners, and more. It also comes with a free tier.
MadMimi
Great for newsletters. Easy to use. Visually appealing. No free plan.
MailerLite
Like the name suggests, this is a simple email marketing tool with a free entry level that can be suitable for beginners trying to build email lists from scratch.
EmailOctopus
Simple, powerful tools to grow your business. Easy to use, quick to master and all at an affordable price.
GetResponse
Powerful, simplified tool to send emails, create pages, and automate your marketing.
MailChimp
Does everything that ConverKit does but it’s bloated and harder to use. However, because it’s free for the first 2000 subscribers, many online entrepreneurs starting out use it to lower their costs.
ActiveCampaign
More sophisticated than Mailchimp with its automations and other features. ActiveCampaign sets you up better as an online business looking to acquire over 10K leads at some point. You will not have to switch ESPs down the road as your business grows.
Aweber
Very similar to MailChimp but not free.
Moosend
An all-in-one marketing platform. Free for the first 1000 subscribers.
InfusionSoft (Keep)
InfusionSoft is on the high-end of ESPs, very sophisticated (and much more expensive), it’s great for people who have very large email lists so I don’t recommend it for someone just starting out. It would be like paying for a Ferrari that you can only drive in 50-mile/hr zone.
Drip
It used to be one of the best ESPs out there for people starting out their online business but more and more people are switching away from it because they are trying to become more like a CRM and heading in the same footsteps as InfusionSoft.
Klaviyo
Email marketing platform that comes with a powerful segmentation tool. You can easily engage with your customers based on how they interact with your brand, automatically sending everything from abandoned cart emails to product recommendations based on past purchases.
Omnisend
An Excellent email marketing platform with a heavy focus on automation and personalization.
TinyEmail
A powerful yet easy to use email marketing platform that is focused on e-commerce.

2. Email marketing plugins (WordPress)

MailPoet
MailPoet is an email marketing plugin for WordPress. Send beautiful emails that reach inboxes every time, straight from your WordPress site.

3. Email newsletters

Buttondown
A newsletter platform that provides an easier way to collect subscribers, send emails, and collect payments.
Rasa
Email newsletter automation tool that finds relevant articles of interest to your audience and saves you valuable time. Keep your customers coming back for more with the laser targeted content you that you send them.

4. Cold email outreach

Mailshake
Probably the best cold email campaigns software on the market in my honest opinion.
Sendinblue
A market leader in email marketing. Email, SMS, Facebook, Chat, CRM, and more, all-in-one platform to help you grow your business through building stronger customer relationships.
MailJet
An easy-to-use platform for designing and sending your email marketing campaigns, newsletters, and automated emails. It also comes with a great free tier.
Vocus
Cold Email Campaigns – Vocus is a new contender in this space. It helps you personalize email campaigns, track and automate email followups, schedule appointments, sync with your CRM, and collaborate with your team. It’s also priced very competitively compared with other cold email outreach tool.
Lemlist
Cold Email Campaigns – Lets you embed images and videos in emails
MailRush
Cold Email Software with powerful automations.
KirimEmail
Kirim is an all in one email solution for email marketing, transactional email, email validation, and email hosting.

5. Email address finders

Snovio
Cold Email Campaigns with visual automation. A new entry in this market.
FindThatLead
Finds and verifies emails based on domain names and prospect names. It also has a Chrome extension that lets you find any prospect’s email on LinkedIn and all public emails on any website. Once you’ve found and verified the emails, you can send email campaigns to those prospects directly from the tool.
ViolaNorbertm
Find anyone’s email address.

6. Email list validation

Clearout
Verify your email list and keep it clean.
MailCheck
Verify emails. Includes a powerful API.
EmailListValidation
Quickly and effectively cleans up your lists to make sure you’re landing in the right inbox.

7. Email deliverability

Mail Tester
Test the Spammyness of your Emails to make sure your domain never gets blacklisted.

8. Miscellaneous

VendEmail
Anonymous email addresses you can quickly and securely create and transfer.

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