Competitor Analysis Resource List

These tools let you gather intelligence on your competitors by monitoring online mentions of their brands. They can also be used to monitor mentions of any keyword you want which will help you gather market intelligence, find customers, etc. They give you access to information that is impossible to gather on your own. Unless you can clone yourself and stay on your computer screen 24/7.

Competitor Analysis Tools

Awario
Online intelligence. This tool finds your competitors for you. Indispensable.
BrandMentions
It let’s you find what your competitors are doing and what your customers are saying about you across all social media in a snap. BrandMentions digs every corner of the internet to find all the relevant mentions about anyone or anything.
Spyfu
Everything you’ve wanted to see about your competitors. Ranks, ads, keywords, backlink. Track everything a domain has done for the last 14 years, in an easy-to-use platform.
PeakMetrics
Monitor and get updates on your brand, competitors, and industry in news, social, and broadcast. PeakMetrics extracts insights and creates actionable data from millions of unstructured, cross-channel media datasets in real-time.
CatchLetter
Study your competitor’s email campaigns.
WebsiteAuditor
Audit your competitor’s website.

Technology Analysis Tools

Hexowatch
Monitor any website for visual, content, source code, technology, availability, or price changes.
TechTracker
Leverage data to generate laser targeted leads, instantly by finding out which technologies your competitors are using.
BuiltWith
Similar to Techtracker. Let’s you quickly see what technologies anyone is using on their website.

Social Monitoring Tools

Vaizle
Perform social media competitive analysis. Choose your competitors and perform competitive analysis in minutes. See which hashtags and what type of posts are working best for your competitors and use those insights to respond quickly.
SocialInsider
Compare your social media with your competitors. One intuitive dashboard for social media analytics, reporting, and competitors’ analysis for brands and agencies.
SocialAnimal
Content research tool. Find top ranking content in any category, discover influencers, monitor competitors, and get Facebook insights.
Biteplay
An all-in-one YouTube marketing tool for content research, influencer outreach, keyword ranking, and conversion tracking.
ViralStat
Social video analytics.

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