Competitor Analysis Resource List

These tools let you gather intelligence on your competitors by monitoring online mentions of their brands. They can also be used to monitor mentions of any keyword you want which will help you gather market intelligence, find customers, etc. They give you access to information that is impossible to gather on your own. Unless you can clone yourself and stay on your computer screen 24/7.

Competitor Analysis Tools

Online intelligence. This tool finds your competitors for you. Indispensable.
Monitor all your competitors’ marketing moves with an easy to setup dashboard and via email.
It let’s you find what your competitors are doing and what your customers are saying about you across all social media in a snap. BrandMentions digs every corner of the internet to find all the relevant mentions about anyone or anything.
Everything you’ve wanted to see about your competitors. Ranks, ads, keywords, backlink. Track everything a domain has done for the last 14 years, in an easy-to-use platform.
Monitor and get updates on your brand, competitors, and industry in news, social, and broadcast. PeakMetrics extracts insights and creates actionable data from millions of unstructured, cross-channel media datasets in real-time.
Study your competitor’s email campaigns.
Audit your competitor’s website.

Powerful Search Tools

Construct powerful search queries that you cannot do with standard search sites (e.g. Google, Bing) and download results as excel sheets containing all the relevant links related to your search. It helps you zero down on your market and discover potential customers.

Technology Analysis Tools

Monitor any website for visual, content, source code, technology, availability, or price changes.
Leverage data to generate laser targeted leads, instantly by finding out which technologies your competitors are using.
Similar to Techtracker. Let’s you quickly see what technologies anyone is using on their website.

Social Monitoring Tools

Perform social media competitive analysis. Choose your competitors and perform competitive analysis in minutes. See which hashtags and what type of posts are working best for your competitors and use those insights to respond quickly.
Compare your social media with your competitors. One intuitive dashboard for social media analytics, reporting, and competitors’ analysis for brands and agencies.
Content research tool. Find top ranking content in any category, discover influencers, monitor competitors, and get Facebook insights.
An all-in-one YouTube marketing tool for content research, influencer outreach, keyword ranking, and conversion tracking.
Social video analytics.

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