“Everybody is showing you how to vibe code apps. Nobody is showing you how to sell your vibe-coded app.”
Hey, I’m Abe.
I’m a computer engineer specializing in software development and integration. These days, I help SaaS founders make software people actually want to buy.
I’ve spent more than 25 years developing, integrating and evaluating software. That includes 20 years at Ericsson, co-founding simplicityEngine, six years leading customer projects at a boutique software agency, and now working with AppSumo helping early stage founders polish and launch their apps on the largest software marketplace in the world.
If you’re curious how all those pieces fit together, I wrote the longer version here.
At AppSumo, I qualify and evaluate SaaS products before they launch. I also work directly with founders, reviewing their products and advising them on what works, what doesn’t and what to change, so they can launch and sell what they built.
I’ve been an AppSumo customer since 2012 and have purchased more than 540 products myself. Between the software I’ve developed, integrated, bought, evaluated and reviewed, I see a lot of software.
That helps me spot where a product looks like everything else, where customers get confused and what could give them a clearer reason to choose it.
If you’re working on a SaaS, either on your own or with a team, I can help you get it ready to launch and give people a reason to buy it.
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