About Me

Hi, Abe here.

I’m an online business marketing strategist and an expert in software and technology.  Welcome to my site.


Why this website?

While supporting hundreds of people in building their online business, I saw two recurring problems:

  1. Most people simply don’t see the big picture of how an online business works end-to-end. There are many missing pieces.
  2. Most people are overwhelmed with the tech and haven’t been shown how to leverage the best tools for their online business.

I started this site to address these two problems and to also showcase what can be achieved when using the right software tools in the right place.

 A few things about me:

  • I’m very passionate about helping others with their online business marketing strategies
  • I specialize in software apps (I co-founded a software startup, I also write and consult on software usability and how to build better software apps)
  • My superpower is simplifying tech so my grandmother can understand
  • In a previous life, I worked at a software enterprise for many years, where I collected feedback from clients and used the feedback results to improve product usability
  • I have a degree in computer engineering from McGill University
  • I’m big on minimal design in everything
  • I’m a big believer in the power of journaling to achieve results

If you would like to work with me on your marketing strategy or tech implementation for your online business then claim one of my limited consulting spots.

Click on the green button below if you’re interested: