Hi, and welcome to my website. I’m an entrepreneur and explorer. I co-founded the software company “simplicityEngine” after a long career in software development at large enterprises.
Entrepreneurs have to wear different hats. And at this early stage of my journey, my prime objective is to map out systems for my company. In particular, systems for acquiring a steady flow of customers so we can get to a point where we can shift focus to scaling the business.
I wanted this blog to reflect my authentic experience as a new entrepreneur and founder. My field notes on entrepreneurship as I figure things out. A documentary of sorts, with an ending yet to be discovered.
In the process, I’m aiming for this site to become a platform for entrepreneurs seeking useful content, resources, and tools to grow their business and level the playing field against competitors.
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