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About Me & The Story Behind This Website

Hi, Abe here. Founder of simplicityEngine and a journaling enthusiast.

I write about how I use journaling to help me in all aspects of building my business.

While most people use a variety of tools to help them move forward in their journey of creating something from nothing. My journaling methodology has done it for me.

Focus. Momentum. Motivation. Clarity. Reflection. Planning.

Ultimately, to always know what is the correct next step to take along the way.

And as a by-product, to keep an ongoing log of my own experience as a software entrepreneur so I can keep going back to it for reference. To reflect my authentic experience as an entrepreneur and founder. My field notes on entrepreneurship.

I started this blog to formalize and share my process.


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