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About Me & The Story Behind This Website

Hi, Abe here. A quick intro about me. I’m an entrepreneur and explorer. I co-founded the software company “simplicityEngine” after a long career in software development at a large enterprise.

Entrepreneurs have to learn many new things every day. They have to learn them fast and they have to implement them even faster. I started this site initially to keep track of what I’ve been learning so I can keep going back to it for reference.

I wanted this blog to reflect my authentic experience as a new entrepreneur and founder. My field notes on entrepreneurship as I figure things out. A documentary of sorts, with an ending yet to be discovered.

In the process, I’m aiming for this site to become a platform for entrepreneurs seeking useful content, resources, and tools to grow their business and level the playing field against competitors.


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